Fashion Week 2008 demands dramatic look

Coco Pr invited SRA to create the makeup look for two Fashion Week shows. They were the Coco Ready-to-Wear and the Coco Streetwear shows. These shows included designers such as Sheryl May (who has exhibited in London Fashion Week for the past 5 years), Ooby Ryn – part of the Fashion Week 2006 Verge Breakthrough Show and Streetwear designers such as Doosh, Fourfontaine, Crowded Elevator and Moneyshot.  A special thanks to Angelique at Fresh PR who made everything so easy!

The team, put together by Samala, worked brilliantly. Heather Vette, a full time trainer and head of the SRA Design Team, designed both looks in conjunction with the various fashion designers. Graduate students were selected and involved in applying the looks and current students were on hand for manicures and last minute running around.

The looks for both days were dramatic and stunning. Ooby Ryn was first up and the makeup could best be described as Subtle Romantic Glamour with strong beautiful shading around the eyes and a beautiful plum lip. A very quick change back stage to a more Modern Romantic look with a stained lip and gold glitter on the cheek bone making a statement for Sheryl’s show. The Streetwear show was again a dramatic eye shade, this time in contrasting black and crème shades with the soft lip shades continuing. There were also featured models with a strong neon avant garde look.

The feedback from designers and everyone else involved was extremely positive. All those hours of work – over in minutes, but some exciting and memorable creative result delivered the impact required. Have a look at the Face charts for these looks

Model for Crowded Elevator at Fashion Week 2008